Sneaky Attempt to Use Margaritaville Enterprises Trademarked “5’O’Clock Somewhere” Overturned

Margaritaville Enterprises has trademarked the phrase “It’s Five O’Clock Somewhere” used in association with its line of alcoholic beverages.  While The Veteran Beverage Company was trying to market their own line of beer using the phrase “It’s 1700 Hours Somewhere”.

The Court determined that the usage was too close to the original use because they would both be used to market alcoholic beverages. Also that the Veteran company had simply changed the phrase to military time; which is too close to the original use.

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